Background
Hitachi Solutions aimed to enhance its strategic sales activities across their group companies. They sought a solution to optimize sales and CRM data management, enabling real-time data integration while ensuring privacy and uncovering white space opportunities.
Challenges
Managing diverse data from various sources and integrating multiple business systems across operations posed significant challenges. Sales teams across the group companies struggled to capitalize on cross-sell and up-sell opportunities due to inefficiencies in accessing and analyzing customer data.
Solution
Hitachi Solutions deployed the Denodo Platform, leveraging real-time data integration and advanced masking capabilities, to develop a heat map-based system that analyzes customer data and satisfaction to identify new market opportunities and optimize sales strategies for the group companies.
Benefits
The solution enabled faster proposal preparation and improved sales activities through shared, real-time data. It reduced development and operational costs, facilitating system management by a smaller team, and ultimately maximizing the value of the Hitachi Group.