Department: Marketing
Location: Madrid
Job Responsibilities & Duties
Duties and Responsibilities
Our candidate is a versatile player with advanced skills in the following aspects:
- Working with global demand generation and partner marketing managers, review processes and verify programs logic to ensure accuracy in marketing campaigns.
- Develop, execute, analyze, and report on emails, landing pages and global templates.
- To be a Marketo Certified Expert will be a plus.
- Set up and execute drip/nurture marketing campaigns with complex logic.
- Proven experience in advanced segmentation with dynamic and static lists
- Test, deploy, measure, report on conversion rates and programs ROI
- Provide best practices including email formatting, list management, optimization, data quality, hygiene, data cleansing and compliance (CAN-SPAM/CAS, GDPR...).
- Plan and perform A/B testing, progressive profiling, and other advanced marketing capabilities.
- Maintain Marketo integration with Salesforce.com and assist in the integration of additional platforms into the marketing automation platform
- Maintain and track lead scoring, ensuring its accuracy as leads are engaged in marketing activities.
- Document Marketo processes, programs, and procedures.
- Provide EMEA support on Account Based Marketing efforts using Demandbase platform and leveraging Marketo features (emails, landing pages, alerts...)
Desired Skills & Experience
- The candidate needs to prove a minimum of 3 years of experience working with Marketo from an administrator capacity.
- Bachelors or higher degree in marketing, computer science, or related field.
- Excellent verbal and written communication skills in English.
- Strong analytical and problem-solving abilities.
- Team worker with a positive attitude.
- Having constant desire to learn and the ability to learn quickly.
- Passion for all technical activities related to web/mobile development.
- Experience working in or with demand generation teams.
- Experience working with remote international teams across the world.
- We value knowledge and/or experience in working with Salesforce Lightning email deliverability