Marketo Specialist, EMEA

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Department: Marketing

Location: Madrid

Job Responsibilities & Duties

Duties and Responsibilities 

Our candidate is a versatile player with advanced skills in the following aspects:

  • Working with global demand generation and partner marketing managers, review processes and verify programs logic to ensure accuracy in marketing campaigns.
  • Develop, execute, analyze, and report on emails, landing pages and global templates. 
  • To be a Marketo Certified Expert will be a plus.
  • Set up and execute drip/nurture marketing campaigns with complex logic.
  • Proven experience in advanced segmentation with dynamic and static lists
  • Test, deploy, measure, report on conversion rates and programs ROI
  • Provide best practices including email formatting, list management, optimization, data quality, hygiene, data cleansing and compliance (CAN-SPAM/CAS, GDPR...).
  • Plan and perform A/B testing, progressive profiling, and other advanced marketing capabilities.
  • Maintain Marketo integration with Salesforce.com and assist in the integration of additional platforms into the marketing automation platform
  • Maintain and track lead scoring, ensuring its accuracy as leads are engaged in marketing activities.
  • Document Marketo processes, programs, and procedures.
  • Provide EMEA support on Account Based Marketing efforts using Demandbase platform and leveraging Marketo features (emails, landing pages, alerts...)

Desired Skills & Experience

  • The candidate needs to prove a minimum of 3 years of experience working with Marketo from an administrator capacity.
  • Bachelors or higher degree in marketing, computer science, or related field.
  • Excellent verbal and written communication skills in English.
  • Strong analytical and problem-solving abilities.
  • Team worker with a positive attitude.
  • Having constant desire to learn and the ability to learn quickly.
  • Passion for all technical activities related to web/mobile development.
  • Experience working in or with demand generation teams.
  • Experience working with remote international teams across the world.
  • We value knowledge and/or experience in working with Salesforce Lightning email deliverability

Denodo is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by applicable law. Denodo will provide reasonable accommodation to employees who have protected disabilities in accordance with applicable law.

We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, and we will not be obligated to pay a referral fee.

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