Chris O'Connell
Kevin McKerr
Chris Fitzpatrick
In the quest for the elusive Single View of Party (SVOP) and the Golden Record, many companies have heavily invested in Master Data Management (MDM) capabilities, only to find that these tools are often limited by their ability to access the right data quickly and easily.
The secret to achieving a true 360-degree view of your customers lies not just in sophisticated MDM tools, but in the ability to gather and unify the right data.
Finally, we can achieve a unified view of all data relating to a single individual, customer or entity and consolidate one single coherent record.
Drive deep insights into customer behaviour and achieve effective customer segmentation, personalisation and cross-channel marketing with smarter customer experience and customer service!
Join us for this webinar as we delve into the world of data sharing and its pivotal role in accelerating data-driven decisions. In an era where every second counts, we'll showcase how data virtualization acts as the indispensable bridge between disparate data sources and swift consumption.
Don't miss this unique webinar as we break down the barriers to data sharing and empower you to unlock the true potential of your data.
Attend and discover a practical and simple approach to:
- Creating an effective and accurate Golden Record
- Building a virtual data sharing platform
- Live demonstration of Single View of Party in action
