MDM implementations require substantial investments in not only time and money, but also in hardware, physical space, and resources. Unfortunately, many companies that have already made these investments are unable to unlock the full potential of their customer, product, supplier and other data, once mastered.
This is not because of any strategic weakness of MDM, but because MDM systems can only focus on two core functions, but not those that focus on transactional data. Read this solution brief to learn how MDM combined with data virtualization can enable a complete view of the customer, supplier and product.
