Telenor is a global telecommunications provider operating across Europe and Asia. Recently, the company wanted to modernize its data infrastructure to support marketing campaigns with real-time analytics, provide more effective, end-to-end data governance, and enable greater agility with which to adapt to new technological changes, so Telenor implemented the Denodo Platform. Supported by the Denodo Platform, Telenor had a goal of becoming the first AI-driven telecommunications company.
In this video case study, learn how Telenor was able to seamlessly integrate its big data platform and campaign management system, democratizing data access for data users. This improved capability enabled Commercial and Marketing teams to improve growth, streamline the new customer onboarding, and reduce churn.
Telenor identified another 50 use cases for the Denodo Platform, establishing it as the company’s enterprise-wide data virtualization platform.